SELLERS
From "SALE" to "SOLD": PROCESS, MARKETING, ADVERTISING....
DID YOU KNOW…
…Today, over 84% of buyers search the internet first to find their home?
That's why Peter is the agent for you…
with his extensive background in internet
development, graphics and marketing,
no other agent can match his online presence.
In fact, Peter just released his
mobile-friendly
website for users on the go. Nobody else in the real
estate business can claim web presence on mobile
devices such as PDA's and Smart Phones!
Aside from his High-Tech dominance,
Peter can help you because
he is organized and comprehensive.
To assure you that your property
is marketed to its fullest
potential and to obtain the
highest possible market value,
Peter will utilize many different
marketing and advertising
outlets. The process of selling
a home is very complicated,
but with Peter, the following
items will be completed in
a timely and efficient manner
in order to get your home
from SALE to SOLD quickly
and for the highest possible
price.
PETER'S SELLER/LISTING PROCESS
Prepare CMA to establish
fair market value
Prepare Net Sheet estimate
Print Plat/Survey from
Bannock County Records
Meet, Tour Home and Gather
Data
Sign "Agent Representation
Brochure"
Prepare a "Residential
Data Form"
Order Property Profile
w/Plat from Title Company
Prepare and sign "Listing
contract (Exclusive Seller
Rep)"
Prepare "Property Disclosure
Form"
Prepare "Lead Based Paint
Disclosure Form"
Prepare "Estimated Utility
Costs"
Prepare "Transaction
Related Service Disclaimer"
Place 'For Sale' sign
& Flyer Box on your property
Place 'Arrow Signs' on
neighbors properties at
intersections
Take Photos inside and
out and post on all advertising and marketing collaterals.
Confirm that all contingencies on sales contract are completed
Schedule final walk through for buyers
Finalize the closing
Set status to SOLD!
Pull all advertising and marketing
Followup with other interested parties while status was PENDING.
Remove Lock Box and Signage from property
Customer feedback survey and appreciation
COMPARABLE
MARKET ANALYSIS (CMA) OR...
WHAT IS MY PROPERTY REALLY
WORTH?
In the real estate world,
we are faced with this difficult
question on an almost daily
basis. To give you an idea
of what is involved in answering
this question; I'd like to
explain some of the important
factors involved in coming
to the proper asking price.
When compiling a CMA, I take
into consideration properties
that (1) have sold, and (2)
are currently on the market.
Once these have been chosen,
I compare these properties
with yours based on several
factors... such as, square
footage, lot size, number
of bedrooms and baths, age,
location, condition, and replacement
value (to compete with new
construction). After a selling
range has been determined,
I discuss with the homeowner
whether to list the property
at the high or low end price,
depending on certain personal
factors and motivation for
selling.
There are basically 5 reasons
a property sells...
* Location
Price
* Terms
*Specifications & Property
Condition
*The agent you select
(*You control four of these!!!)
The goal of course here is
to get you the best price
with the least amount of hassle.
[If you are considering the
sale of your property, allow
me to prepare a Competitive
Marketing Analysis for you
as the first step. This is
a service at no cost or obligation
to you. Please don't hesitate
to call me with any real estate
questions.]
PREPARING
YOUR HOME FOR SALE
Experience shows that taking
time for preparation of your
home increases desirability,
provides a marketing edge,
and results in shorter market
time while assuring the highest
return.
BEFORE PRESENTING YOUR HOME
TO BUYERS…
CLEAN
NO SMOKING! - Statistics
and personal experience
show that a home that smells
like cigarette smoke sells
for less and stays on the
market longer than a smoke-free
home. If you smoke, do it
outside. If your home smells
like smoke, steam clean
everything before putting
it on the market.
Paint, fix or wash railings,
steps, storm windows, screen
and front door.
Paint interior and exterior
walls if needed.
Check side and back doors.
Clean gutters.
Wash windows.
Remove cob webs and dust
from those forgotten areas.
Take down and clean light
fixtures.
Have carpets professionally
cleaned.
Appliances should be
cleaned and properly working.
Clean pet areas.
Give the home an overall
cleaning.
NEATEN
Remove clutter from the
yard.
Cut and edge the grass.
Trim hedges and weed
gardens.
Organize garage.
Organize closets and
other storage areas.
Remove all clutter from
house (inside and out) FIX
Paint, wash and fix garage
doors and windows.
Repair dripping faucets
and leaky toilets.
Replace all burned out
light bulbs.
Repair faulty light switches
and outlets.
Oil door hinges, tighten
door knobs.
PRESENT & STAGE
"Staging" your home with
certain objects (furniture,
drapes, fruit bowl, flowers/plants
candles...) will help buyers
visualize their home.
When staging, be sure
to set focus to the strengths
of the property.
Prepare for the season;
winter remove snow, and
summer plant flowers.
IN GENERAL: Try to look
at your house "Through the
Buyer's Eyes" as though you've
never seen it or been there
before. What impact does your
home have on a potential buyer?
DANGERS
OF OVERPRICING
Many potential buyers
won't even look, thinking
it's out of their price
range.
Those buyers who do look
are shopping by comparison;
an over priced home may
convince them to make a
bid on a different property.
Since an appraisal is
often required in financing
a property, it's futile
to price a property for
more than it is worth.
Properties left on the
market for extended periods
of time usually become "shopworn";
causing many to believe
something's amiss.
Overpricing tends to
dampen the other salesperson's
attitude, making it less
likely to be shown.
Overpricing lengthens
marketing time, and invariably
results in a lower selling
price than would have been
otherwise obtained.
TRANSACTION
RELATED SERVICES
(Title Companies, Mortgage
Brokers, Home Inspectors...)
Throughout our professional relationship, you will be needing
the services of other related
industries to help in the
smooth process of buying or
selling real estate.Below is a list of
companies that we have had
past success with producing
happy customers.There are many more
out there, so you may use
one of these or any other
company of your choice.
Mortgage Brokers/Banks
D. L. Evans Bank Dave
Christensen 812 E.
Clark (in the
RE/MAX building) Pocatello,
ID 83201 ph: 208.232-2601
Patriot Lending Group Natasha
Lattin 146 E.
Chubbuck Rd. Suite
C Chubbuck,
ID 83202 ph: 208.233.4084
Capital Home Loans David
Berberich
410 Yellowstone Ave
Pocatello, ID 83201
Ph: (208) 478-6879
Cell: (208) 380-9031
Advantage Plus Fed. Cred. Union Brian
Riley ph: 208.241.1008
Property Inspectors
National Property Inspections Ken
Patterson Pocatello,
ID ph: 208.232.2758
Pillar to Post Ron
Hansen 3499
McCaleb Dr. Pocatello,
ID 83201 ph: 208.251.4511
DEFINITION
OF REAL ESTATE TERMS FOR SELLERS
(in the state of Idaho)
ESCROW FEE is the estimated
amount you pay the escrow
holder for preparing papers,
accounting for all funds and
coordinating all parties involved
in the sale transaction.
ESTIMATED NET TO SELLER is
the amount of money the seller
will have left after closing
of escrow. This is how much
of the purchase price the
seller actually gets, after
paying off the loans and covering
all cost.
INTEREST DUE ON LOAN is the
amount of interest due on
the existing financing at
time of closing.
LOAN FEE or LOAN ORIGINATION
FEE is the amount you must
pay your lender for processing
the loan. The loan fee is
often expressed as a percentage
of the loan amount, and some
lenders may include loan discounts
(or "points") in the percentage
quotation in order to adjust
the yield on the loan to prevailing
market conditions.
MISCELLANEOUS CHARGES are
an allowance for any additional
services performed during
the escrow period, such as
Document Preparation, Notary,
Recordation, or Reconveyance.
REAL ESTATE FEE is the commission
to be paid by seller to the
real estate professional who
sold the property.
RECONVEYANCE FEE is the amount
you pay to transfer the title
of your property to the new
owner.
RECORDING FEE is the amount
you pay for the registration
of title instruments with
your county government.
TITLE INSURANCE protection
continues until the insured's
interest in the property is
conveyed or otherwise transferred.
TITLE POLICY is a one time
premium that you pay to the
title insurance company for
protection against loss or
damage in the event of an
incorrect search of public
records and / or misinterpretation
of title. In addition to serving
as an insured statement of
ownership, the title insurance
policy also shows what the
title on your property is
subject to in terms of liens,
taxes, encumbrances, deed
restrictions, and easements.
TOTAL COSTS TO SELLER are
the total charges to the seller
at the time of closing including
all commissions, fees, settlement
costs, and loan payoffs.
CUSTOMER REVIEWS
Peter sends a customer survey to EVERY customer that has bought or sold a home
using his services. Here are a few recent examples of real customer written comments:
Date: 9/04/2009 Customer: Jim & Jane (Buyer) Actual Customer Comments: "Our transaction was really hard to close and
you gave 150% and solid advice. You showed very solid patience."
Date: 8/31/2009 Customer: Adam, Stephanie & Family (Buyer) Actual Customer Comments: "Working with us from so far away, it was
always easy to contact you, and we appreciated your research on our behalf.
We were very pleased with you."
Date: 1/30/2009 Customer: Debra (Seller) Actual Customer Comments: "I'm so happy that you are my agent.
I cannot say enough positive things about you, your dedication, unselfishness
and willingness to work for your people!! No matter which way we go Peter, Thank you!"
Date: 1/6/2009 Customer: Susanne (Buyer) Actual Customer Comments: "(you were)Always willing to
do whatever we needed and nice to spend time with. A very pleasant experience
overall. If only you had a magic wand to make any offer accepted... other
than that, wouldn't change a thing! Yes, I would you use you to handle future
Real Estate transactions for me. Yes, I would recommend you to a friend,
colleague or family member"
Date: 1/01/2009 Customer: Troy (Buyer) Actual Customer Comments: "You need to also handle the mortgage
side of it, since you handled most of that side also. Been a pleasure. Thanks
for everything... stop by if you find yourself in the area. Yes, I would you
use you to handle future Real Estate transactions for me. Yes, I would you
recommend you to a friend, colleague or family member"
Date: 11/25/2008 Customer: Betty (Buyer) Actual Customer Comments: "You were great! You kept checking
with me to make sure everything was going ok, and you helped me with questions
I didn't know I had. You watched out for me! Thank you."
Date: 11/04/2008 Customer: Larry (Buyer) Actual Customer Comments: "YES. Both of us felt you did an exceptional
job, showing both of us and our son the properties, keeping us informed about
what was needed, getting information etc. for us. You were very professional
but not snooty, rigid or most of all pushy. When the 1st place fell
through (due to repair issues), you just continued on with the next place.
You gave us professional opinions & tips that helped greatly. You really went
the extra mile. You did such a great job, I can't even think of anything you
could have improved on. Your help with the computer was so appreciated. Thanks
again."
Each Office is Independently Owned and Operated
Privacy Statement: your e-mail address and personal information is always kept confidential with Peter Barton.
Copyright(C) September 16, 2009 - all ideas, concepts, information and images in this publication, and existing in each forwarded or copied publication, are the sole property of Peter Rust Barton, REALTOR(R). Any re-use of this information must be made exclusively permissible by Peter Rust Barton, REALTOR(R). If you insist on steeling my ideas, you could at least send $1 (one US dollar) anonymously to Peter Rust Barton at 812 E. Clark St., Pocatello, ID 83201, and you'll be forgiven of all your guilt.
